Everything is officially live — BOGOs, freebies, bundles, apparel deals, and limited drops. Start shopping and stacking your savings across the entire store.
Don't forget your FREEBIES. Whether you love them or not — take them! Free gifts unlock automatically at $50 / $75 / $100.
All offers stack: BOGOs auto-apply in cart, freebies show as $0.00 when you qualify, and bundle deals run while supplies last. Jump in early — stock moves fast.
Scroll to see every live Black Friday deal.
Choose one free gift per qualifying order. Each tier unlocks automatically as soon as your cart hits the minimum — no codes needed.
Hit $50+ and unlock your first BF freebie — perfect for a couple of tees plus a small NYC souvenir.
Example: 1× NYGiftLoft Exclusive Shot Glass or 1× NYC Souvenir Small Gift (curated pick).
Free gift value: up to $8.95.
Choose your $50 freebie ➜
Go a little bigger at $75+ and unlock a more premium NYC collectible — perfect to gift or keep.
Example: 1× Premium NYC Collectible (mug, model, or decor item).
Free gift value: up to $14.95.
Unlock $75 free gift ➜
The BF sweet spot: hit $100+ for our most premium freebie and free shipping where applicable.
Example: 1× Limited NYC Premium Gift (tote, model, or higher-value item).
Free gift value: up to $19.95.
Unlock premium $100 free gift ➜Free gifts are limited and may change based on availability. If a freebie sells out, we’ll replace it with a similar or higher-value item.
Mix, match, and stack your favorite New York souvenirs. Most deals can be used unlimited times in the same order — perfect for stocking stuffers, office gifting, and group trips.
Stacking rules: Almost all BOGO deals can be used as many times as you’d like per order. Water Bottles & Tumblers apply once per order but still stack with every other BOGO.
Build your own mini New York. Mix and match any 3 models & subway tokens; the cheapest one is fully free.
Shop toy models & tokens ➜Mix iconic New York landmarks and world-famous monuments. The 2nd piece is 20% off.
Shop statues & models ➜Grab a classic New York cap or cozy beanie and get the 2nd for 30% off. Perfect for couples & friend fits.
Shop hats & beanies ➜Stock up on collectible New York pens. Add 4 pens, pay for 3 — the 4th is free.
Shop NYC pens ➜Stay hydrated New York–style. Add any 2 bottles or tumblers and get $5 off that bottle set.
Shop bottles & tumblers ➜The most classic New York souvenir. Buy one mug and get the 2nd at 50% off — mix colors how you like.
Shop classic mugs ➜Mix and match New York shot glasses. Add 3, and your 3rd is 30% off.
Shop shot glasses ➜Travel-ready crossbody bags for NYC streets and beyond. Buy one and get the 2nd for 5% off.
Shop crossbody bags ➜Load up on reusable New York totes. Add 4, and the 4th is 40% off.
Shop NY totes ➜Cute little add-ons for bags and vanities. Add 4, pay for 3 — the 4th is free.
Shop pouches & mirrors ➜Laser-etched New York crystal blocks. Add 4, and your 4th is 30% off.
Shop crystals ➜Mix keychains, magnets, stickers, and patches. Add 4, the 4th item is free.
Shop small gifts ➜The OG I ❤️ NY tee. Add 3 shirts, and your 3rd is 40% off.
Shop I ❤️ NY tees ➜Our core New York graphic tees are now live for Black Friday. Add 3 graphic tees from the event collection and your 3rd will be 30% off.
Shop the Graphic Tee Event ➜Hit $75+ on qualifying snow globes and unlock a free mini New York globe automatically in your cart. Just add the Mystery NYC Snow Globe to your cart first.
Add the Mystery NYC Snow Globe ➜Deck out the tree NYC-style. Buy 2 holiday ornaments and get the 3rd for 20% off.
All BOGO offers are applied automatically in cart on qualifying items. Most deals can repeat multiple times per order. Water Bottles & Tumblers apply once per order but still stack with other discounts and your free gifts.
These cold-weather bundles are only visible to VIPs and share inventory with our retail locations. Now available to all. Limited Slings Stock! Don't Miss.
Grab any NYPD fleece or hoodie and get a matching NYPD sling bag free. The perfect cold-weather set for everyday wear or gifting — and it still counts toward your VIP freebies and BFCM deals.
Shop NYPD VIP Bundle ➜
Buy the black MTA map hoodie and unlock a free MTA map tote or crossbody — a true NYC commuter combo.
Shop MTA Black Bundle ➜
Get the white MTA map hoodie and instantly unlock a free MTA map bag. Choose the clean white look while stock lasts.
Shop MTA White Bundle ➜VIP bundles cannot be re-added once sold out. Inventory is shared with our retail locations, so online stock may disappear quickly.
If you’re not sure where to begin, these are the collections our NYC locals and tourists grab first.
Brooklyn, Queens, Bronx, Manhattan & Staten Island classics.
The most iconic NYC souvenir — tees, mugs, keychains & more.
Official-inspired tees, hoodies, mugs & collectibles.
Landmark statues, skyline models & décor classics.
Stylish NYC tees, totes & everyday favorites.
NYC hoodies, tees & gear he’ll actually want.
Cute NYC tees, toys & small gifts.
Subway map gear, MetroCard nostalgia & commuter-core classics.
