New Arrivals

The same timeless look, now in a hoodie. This New York Jersey Appliqué Hoodie features bold embroidered and appliquéd “NEW YORK” lettering in deep ...

Elevate your everyday style with an ultra-soft hoodie featuring a towel-textured chenille appliqué. “NEW YORK” arches across the chest with “N.Y.C...

Raise a glass to New York's legendary cocktail culture with this premium Manhattan drink design. Part of our exclusive New York Eats & Bar Coll...

Celebrate iconic New York bakery culture with this premium hoodie featuring the beloved black and white cookie design. Perfect for food lovers, NYC...

Stay warm while repping Long Island's coastal heritage with this vintage-inspired hoodie featuring stunning lighthouse artwork. Perfect for natives...

Celebrate the heartbeat of New York City with the official MTA Subway Lines Hoodie — a bold tribute to the legendary transit system that keeps the ...

Celebrate the legacy of the greatest transit system in the world — NYC Transit. This royal blue zip-up hoodie features a bold front hit reading “NY...

From the stoop to the skyline, this maroon zip-up reps Brooklyn brick by brick. A vintage cream chest hit nods to Kings County’s 1898 founding, whi...

From the corner deli to the Boogie Down block, this Bronx zip-up reps the borough brick by brick. Featuring a bold chest hit and detailed back grap...

A vintage nod to Brooklyn’s legacy — this heavyweight Brooklyn hoodie blends old-school NYC grit with timeless style. Featuring a throwback basebal...

Celebrate Harlem’s legendary influence on New York’s urban culture with our exclusive "Birth of Hip Hop Harlem" Hoodie. This black heavy blend hood...

Honor the heart and hustle of Queens with our exclusive "Birth of Hip Hop Queens" Hoodie. This black heavy blend fleece showcases an MTA 7 Train, c...

Celebrate Brooklyn’s place at the heart of New York’s urban culture with our exclusive "Birth of Hip Hop Brooklyn" Hoodie. This black heavy blend f...

Tag up your rotation with a tee that reps the real New York. Part of our Graff’d Up NYC Collection, this heavy blend black zip hoodie features bold...

Silent but never slept on, this heavyweight zip-up hoodie salutes Staten Island—aka Shaolin—with raw, restrained fire. The back features a bold sta...

From boom boxes to block parties, Brooklyn has always set the tone—and this zip-up hoodie carries that legacy in pure streetstyle form. Featuring a...

Diverse, vibrant, and proudly global—this heavyweight zip-up hoodie salutes Queens, The World’s Borough, in true street-style fashion. The back exp...

From the borough that built the skyline and rewrote the rules—this zip-up hoodie embodies the sharp edge and sleek energy of Manhattan. The design ...

From the borough that sparked global movements with its rhythm, style, and raw grit—this heavyweight zip-up hoodie brings the spirit of The Bronx t...

Show love to The Forgotten Borough with this bold and classic STATEN ISLAND, New York Hoodie — a tribute to the tight-knit pride, coastal edge, and...

Celebrate the legacy, culture, and iconic soul of Harlem with this bold and timeless HARLEM, New York Hoodie. Featuring a classic collegiate arch p...